Asus Zenfone 4 family hands-on

Why bother fighting the sharks for attention at IFA when you can hold your own private event and have the spotlights all to yourself? That was Asus' line of thought, apparently, which brought us to Rome last week for the European launch of the Zenfone 4. Or rather, the Zenfone 4s. Yes, because there are quite a lot of them.